Symposium 21 January

Symposium

21 January 2009

The project has been closed with an symposium and Expo ‘Let’s beat the Vikings with the best sustainable communication Idea’.
Mr. Bouwe de Boer, specialist sustainability of the municipality Leeuwarden, has given an interactive presentation on how we deal here in the Northen part of the Netherlands with energy consumption and how do we work together with Sweden on this subject. And our province, Fryslan, is leading in reducing energy consumption by introducing Electric cabs, energy friendly living areas and many more. As all technological facets of reducing energy consumption are possible, now people have to start embedding them in their lives. A challenge for communication experts to work on communication concepts to make people Think and Do energy reducing programs in their daily lives.
The words of Bouwe de Boer were taken along in a Quiz to test the sustainable knowledge. The nominees of the presentations continued to explain their ideas to the audience and this resulted in some award winning teams. Tarkett representatives did bring their prize for the best company usable idea, Absolut Vodka offered a prize for those getting the best free publicity. Tarkett, Absolut and also the Dutch Chamber of Sweden, Ikea and Husqvarna are looking forward to receive the complete communication advises in report form and will get back with their findings in due days. A final winners were the groups (see their company presentations!) Husqvarna H, going green award; Ikea K, redesign your Ikea furniture; Absolut F, catch a bottle; Tarkett Y, Roller skate event; Dutch Chamber R and S both Interactivity with members.
Mr. Lukas Joel, honorary consul from Sweden for the Northern part of the Netherlands, awarded the overall winner, group Y from Tarkett with the NHL sustainable communication award.

Overall we are proud to conclude this project 2010 and have exchanged great experiences with many people. Thanks to all that participated! Keep in touch! Ute Vrijburg, leader project International Communication.