December 17th
We are already on the last of the excusion and still new impressions and fantastic companies on the list for today.
You will find here an update on the visits to Ikea, Tarkett, Absolut Vodka and last but not least our hour in Malmö.
The Absolute World …..
The last visit of the excursion, the visit to Absolut company in Ahus.
“Doing things differently leads to something exceptional”, is the spirit that has made Absolut Vodka as big as it is now.
Different bottle, nobody ever believed in the bottle when they showed it, but it seems to lead to exceptional sales. Also in advertising the company made surprising decisions. “Other alcohol companies advertised with people, Absolut started a different way, they put the bottle as Hero in the spotlight” said our host Caroline Alvesson. They are the second largest Vodka supplier in the world, all Vodka coming from one place, Ahus.
Then the students took the floor. Five groups presented their ideas for inviting Dutch creative people for introducing the new Spike Jonze Absolut movie. Caroline gave some very specific feedback in the Absolut direction of thinking. These remarks were taken along and the groups will continue working on the project and fine tune their ideas up to January 18th when the final concepts will be presented.
Authors: Afke Hoekstra & Bitun Tran
Speedvisit in Malmö
In the afternoon we visited Absolut Vodka in Åhus. From Holland we received a lot of text-messages and we heard that there was fallen 30cm snow in the north of the Netherlands. In the centre of Malmö we had a quick stop to buy some food for the evening. The centre of the city was filled with a lot of Christmas lights. At nine o’clock everyone was back in the bus and we continued our trip to Holland. We travelled over the new bridge that connects Sweden with Denmark. Just a couple of hours later the bridge will be closed because of the Climate Top that will take place in Copenhagen. Friday in the early morning we arrived in Leeuwarden.
As sustainable as possible - Visit Tarkett
Thursday the 17th of December 10 students went to the company Tarkett. Tarkett is a manufacturer of many different kinds of sustainable produced floors. The students went there because they got an assignment about making a marketing strategy for the company. The week before their trip to Sweden they already did some research and made a moodboard of it.
The students arrived an hour to early but it didn’t care. After they got a warm welcome with a cup of coffee Susanne Malström and Peter Okmark from Tarkett gave a presentation about the making of wooden and vinyl floors. Mrs. Mallström told t hat whatever they do or make, they always think of how they can do it as sustainable as possible.
After the presentation the students visited the wood factory. In the factory they got an explanation about the production process. At 12:30pm a delicious Swedish lunch was waiting for them.
After this delicious lunch the students presented their moodboards to the people from Tarkett. Because of a tight time schedule the students ran out of time and had to catch their bus at 2pm. They wanted to know much more about the company but unfortunately this was off to no avail for this time.
Ikea
More news about the excursion to Ikea will follow. Pictures of the excursion to Ikea are posted here.